How Information Flows Within an Organization Essay Example for Free

How Information Flows Within an Organization Essay Information has to travel through different types of pathways in order to be received and used. Think of the pathways of information like the transit system. Information is loaded into systems by using input devices, like keyboards or touchscreens. After the information is imputed it is transferred to some type of storage medium, whether hard disk drive, RAM, or CD’s or DVD’s. Once this information is transferred it is then able to be accessed and used as long as the correct permissions are assigned. The storage allows for future access and the ability to retransmit the data to another device, by using the LAN, WAN, Internet or removable devices like flash drives or external hard drives. The ability to create and use information would not be possible without the hardware that allows the user to input the information they want others to read or use. It can go down to basic components like computers, keyboard, hard drives, etc. However, in conjunction with the hardware there has to be software which outputs the data so the user can read it. Once the data is read the user can create databases or upload the information to different locations like a cloud based server. Once again with the ability to do this would not be possible without special types of hardware that allows this. The hardware in reference is NIC cards, routers, switches, hub, etc. All of these things make it possible for information to be transmitted around the world. Of course to simply transmit data and information around the world could be a very simple thing, until you add in the steps necessary to protect the data. In my current job we do not use very much resources to transmit data or even  create it. However, a company that we work for uses networks and even special communication cables to transmit and receive data from different devices within the building we are working. Basically there are controllers that connect via a two or three conductor cable and which connects to devices mounted on air handler systems. These devices take in an enormous amount of complex data and regularly transmit the data to the controller which then relays the information to a computer that is on the mainframes network. This network allows the company the ability to have remote access to the controller which allows them to be able to change certain values in order to make the air handlers run more smoothly. Some of the data that is transferred include, outside air pressure, discharge air temp, return air temp, and there are even safety measures transmitting to ensure smooth operation. Once an alarm is triggered the device sends data to the controller which then relays the alarm to the computer which outputs the reason for the alarm and specifies what triggered the alarm. A technician can then go on the computer and adjust whatever values need adjusting to remove the alarm and resume proper operation. Without this network of devices and controllers and computers there would be no way for these issues to be resolved in a timely manner. Seeing how allot of the work we do is in Charlottes main healthcare system, by us not being able to have quick and painless connectivity many peoples wellbeing could be at risk. The one thing the company I work for makes sure of is security for their systems and networks. Although the physical network is not part of the company’s infrastructure it is protected from other people trying to access it because it is their equipment, cables, controllers, and devices. The hospitals have no access to these systems because one wrong value can be the difference between freezing temperatures or summer conditions in the building. The company, Johnson Controls, uses three different programs that have to be authenticated before access is granted. Firstly the technician has to slide their finger over the fingerprint scanner to access the computer that connects to the controllers. Seems like a correct finger scan would be all that’s necessary for accessing the system, however, the IT personnel decided to add two more layers of security due to the nature of their business. Secondly the technician has to scan their badge into a card  reader type of device that pops up a screen that greets the technician as a Johnson Control employee. Once again not enough security in the minds of Johnson Controls so the final security measure is an encrypted password, that if it is entered incorrectly starts the whole process over again. After talking with multiple technicians the consensus is that they cannot stand all the security measure, but they do understand the purpose. Perhaps the best measure the company has against potential invasions is that all the equipment they use from top to bottom is made by themselves. This ensures that only their employees are trained and permitted to use the equipment. Other people might look at the equipment and be dumbfounded due to the processes and certain protocols in place on how to use the equipment to access any information. Although I currently do not work in an environment that utilizes servers and multiple computers, I do see how information is passed through devices to controllers and finally to computers or networks. Even though there is multiple types of information the way it is used and flows follow the same path. Without hardware and software there would be no way to use and transmit the data. As the technology continues to change and become more advanced, I am sure the way information is used will change along with it.

Essay --

As time changes, so does everything else in the world. Scientists have been finding numerous ways to improve our ordinary technology and they have succeeded, but what about transportation? Over the years, scientists have improved transportation by simply thinking out of the box. Cars have evolved from being animals people ride on to automobiles people ride in. For example, the use of transportation was the use of donkeys and horses from the Middle Ages all the way to the 18th century; people loved the idea of wagons and horses because it was the easiest way to get from place to place (5). The first car to ever be made was invented by Karl Benz in 1886 and it had three wheels; Benz also built the first successful gasoline powered vehicle to ever be seen but it was very expensive (9). As the idea of cars came about, people thought it was ten times better than using wagons and horses; the car was the quicker and easier way for people to travel around. Furthermore, the first affordable car to be invented was made by Henry Ford in 1903, and it was a four-wheeler that was also a gasoline powered car; it was called the Model T, and it was very unsafe because it didn't have anything to protect the driver (10). As cars kept improving over the years, inventors and sci entists found new ways to keep people safe in their cars; the seatbelt was then invented by Nils Bohlin and it was first introduced by Volvo in 1959 (1). Since more people were buying cars, inventors and scientists wanted to make it a safer experience, so they came up with a way for people to not fly out of their cars; this surely kept the accident rate down. In less than two hundred years, transportation went from animals to vehicles; scientists have made cars safer, easier, ... ... fiberglass, and even steel (3). As boats became larger and heavier, scientists found the need to accompany those characteristics with different materials to help boats stay afloat, remain durable, and still be able to navigate. With the creation of boats, people's lives have changed and will continue to do so with the help of new technology and scientists daring to think of the unimaginable. It is not a surprise that technology has come to be as advanced as it is now but along with it, transportation has also evolved and continues to do so in the biggest way possible. From cars to boats to rockets, transportation is important for human beings to get around and it has advanced greatly with the help of scientists and regular people who chose to think bigger. Scientists are just beginning with these new inventions, so who knows what new transportation will come next.

Project On Bajaj Auto Limited

November 14, 2009 Project On Bajaj Auto Limited Submitted by Team TiTanS -Amit Sheth -Anand Dube -Darshna Chande – Mrinal Kaul -Subrato Das -Vinay Chaudhary Page 1 of 23 1 BAJAJ AUTO LTD November 14, 2009 Index 1. 0 Introduction 2. 0 PRODUCT PORTFOLIO. 2. 1 Product life cycle of the various products. 2. 2 A BCG Matrix of Various products. 3. 0 Key Brands – Top Three in terms of volume and revenue 3. 1 Bajaj Pulsar. 3. 2 RE (3 Wheeler). 3. 3 Discover. 4. 0 Positioning of the top three brands of the company. 4. 1 Pulsar. 4. 2 Discover. 4. Bajaj Auto (Commercial Vehicle). 5. 0 Competitors and the differentiation of each based on positioning. 5. 1 Pulsar key Competitors. 5. 2 Bajaj Auto Commercial Vehicles. 5. 3 Discover key Competitors.6. 0 Key marketing communications and the evolution of the same since 1995 7. 0 The Future. 7. 1 Recommendations. 8. 0 Graphs. 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market. 8. 3 3 Year Projection for Comme rcial unit of BAL 8. 4 BAL projection for Domestic Sales 9. 0 References. Page 2 of 23 2 BAJAJ AUTO LTD November 14, 2009 BAJAJ AUTO LTD 1. Introduction Bajaj Auto is India's largest and the world's 4th largest two and three-wheeler manufacturer. It is based in Pune, Maharashtra, with plants in Akurdi and Chakan (near Pune) and Waluj and Patnagar in Uttaranchal. Bajaj Auto produces and exports scooters, motorcycles and auto rickshaws. Over the last decade, the company has successfully changed its image from a scooter manufacturer to all round two wheeler manufacturer. Its product range encompasses scooters and motorcycles. Founded in 1926, at the height of India's movement for independence from the British, the group has an illustrious history.The integrity, dedication, resourcefulness and determination to succeed are characteristics of the group even today and can be traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.His son, Kamalnayan Bajaj, then 27, took over the reins of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Its’ real growth in numbers has come in the last four years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1. 5 billion. Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two and three-wheelers in India.In 1959, it obtained license from the Government of India to manufacture two and three-wheelers and it went public in 196 0. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities.The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from Rs. 72 million to Rs. 46. 16 billion (USD 936 million), its product portfolio expanded and the brand has found a global market. He is one of India's most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit. Page 3 of 23 3 BAJAJ AUTO LTD November 14, 2009 2. 0 PRODUCT PORTFOLIO Product Portfolio Two Wheelers Three Wheelers Entry Level Mid Level PeformancePassenger Carrier Goods Carrier Platina 100cc & 125 cc DTSi Kristal DTSi XCD 135 cc DTSi Discover 100cc & 135 cc DTSi Pulsar 150, 180, 200 & 220 cc DTSi Avenger 200 DTSi RE-2 Stroke 2 Diesel & CNG RE – 4 Stroke Diesek & CNG GC MAx Diesel & CNG In 1972, it introduced Ba Bajaj Chetek. The company formed a joint venture with . Maharashtra Scooters in 1975. Bajaj Auto established Waluj production plant in Aurangabad, in 1985. In the following year, the company entered into the technical tie-up with Kawasaki Heavy Industries, Japan to produce a range of two up Japan two-wheelers in India.The company signed agreements with Kubota, Japan for the development of diesel engines for three-wheelers, and with Tokyo research and development for un wheelers, ungeared Scooter and moped development, in 1995. In 1999, Bajaj Auto commenced the production at Chakan plant. The company introduced Bajaj Saffire in 2000. In the following year, Bajaj Auto launched Eliminator and Pulsar bikes. Bajaj Auto launched Bajaj Wind 125, Pulsar 150cc and 180cc sports styled bikes, in 2 180cc 2001. In the next year, Bajaj Auto launched Bajaj CT100 and Bajaj Discover DTS The company DTS-i. aunched Bajaj Discover, Bajaj Avenger DTS i, and Bajaj Wave DTS in 2005. In DTS-i, DTS-i, the following year, it launched Bajaj Platina. Bajaj Auto launched 200 cc Pulsar DT DTSi, and Bajaj Kristal DTS-i in February 2007. Bajaj Auto started a new plant at i Pantnagar, Uttarakhand in April 2007. In the following month, the company demerged to form three separate entities: Bajaj Auto (automobiles); Bajaj Holdings and Investment Limited (an investment company); and Bajaj Finserv Limited (wind ited power and financial services company).Bajaj Auto launched its ‘XCD 125 DTS DTS-Si', a 125cc motor bike in September 2007. In May 2008, Bajaj Auto, Renault and Nissan Corporation formed a joint-venture company to develop, produce a nd market the car ure code-named ULC with wholesale price range starting from $2500. The joint named joint-venture company would be 50% owned by Bajaj Auto, 25% by Renault and 25% by Nissan, and to construct the plant in Chakan (Maharashtra state) in India with an initial (Maharashtra planned capacity of 400,000 units per year. In February 2009, Bajaj launched XCD Page 4 of 23 4BAJAJ AUTO LTD November 14, 2009 135 cc DTSi. Bajaj Auto has a distribution network in 50 countries and presence in India, Sri Lanka, Colombia, Bangladesh, Mexico, Central America, Peru and Egypt. The company has global partnerships with the shipping lines of Maersk Sealand, P&O Nedloyd and APL. The company's subsidiaries include: Bajaj Auto International Holdings, a 100% Netherlands based subsidiary; and PT Bajaj Indonesia which assembles and markets Pulsars in Indonesia. 2. 1 Product life cycle of the various products is shown below.INTRODUCTION STAGE: Products like Discover 100 DTSi and Pulsar 220cc. GROWT H STAGE: Products like Discover 135 cc have a great potential to grow and become market leaders in their segment. MATURITY STAGE: Products like Bajaj Pulsar 150 ; 180cc are at their maturity stage. DECLINE STAGE: Bikes like Avenger, Platina, Pulsar 200 cc market have ready substitutes available resulting in lower demand and lower market share. 2. 2 A BCG MATRIX OF VARIOUS PRODUCTS ARE SHOWN BELOW STARS BAJAJ PULSAR SERIES DISCOVER 100cc COWS DISCOVER 125CC DISCOVER 135CC Page 5 of 23 5QUESTION MARK XCD 125CC PLATINA 100cc DOGS AVENGER KRYSTAL BAJAJ AUTO LTD November 14, 2009 3. 0 Key Brands – Top Three in terms of volume and revenue 1. Bajaj Pulsar 2. RE (3 wheeler) 3. Bajaj Discover 3. 1 Bajaj Pulsar It is a motorcycle brand owned by Bajaj Auto in India. It was developed by the product engineering division of Bajaj Auto in association with motorcycle designer Glynn Kerr, Tokyo R;D. Currently there are four variants available with engine capacities of 150cc, 180cc and two var iants with capacities of 220cc. More than a million units of Pulsar were sold by November 2005.Pulsar 200 variant was discontinued in July 2009. With monthly sales of more than 48,000 units in June 2009, Pulsar is the leader in the 150 cc + segment in India with a market share of 43%. The following is the sales data of Pulsar Brand for the last five months. Month Sales (Units) June 48062 July 49621 August September October 65000 55413 56000 3. 2 RE (3 Wheeler) The leading three wheeler manufacturers in India are Bajaj Auto, Mahindra ; Mahindra and the Italy-based Piaggio. In the three wheeler segment, the classification is broadly in terms of carriage and passenger vehicles.Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger three wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S,RE 4S,RE 4S CNG,RE 4S LPG,RE Diesel and RE Diesel mega . Page 6 of 23 6 BAJAJ AUTO LTD November 14, 2009 TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal, the three wheeler manufacturers still have plenty to laugh about. 3. . Discover The Bajaj Discover a motorcycle made by Bajaj Auto in Chakan, India, debuted in 2004. This is the second indigenous bike from Bajaj. During mid 2005, the Discover was made a single variant model. It was revamped with new graphics, and other features like sns(spring in spring) suspension, self-start, etc. The Bajaj Discover has been the highest selling 125 cc bike in India since the day of its inception and has proven to be a very popular executive commuter. 135cc model has recently released which features a front disk brake, auto-start and black alloy wheels.The following are the sales figure for the last two months for Bajaj Discover. Month Sales (Units) September 94000 October 95139 4. 0 Positioning of the top three brands of the company 4. 1 Pulsar Pulsar was launched in direct competition to the Hero Honda's ‘CBZ' model in 150 cc plus segment. The campaign bore innovative punch line of â€Å"Definitely Male† positioning Pulsar to be a masculine-looking model with an appeal to the performance sensitive customers. The Pulsar went one step ahead of Hero Honda's ‘CBZ' and launched a twin variant of Pulsar with the 180 cc model.The model was a great success and has already crossed 1 million mark in sales. The Big Idea was to position the bike as World's first bike endowed with a gender. Page 7 of 23 7 BAJAJ AUTO LTD November 14, 2009 Pulsar changed its tagline to â€Å"The Fastest Indian† for its 220cc bike. After dumping the â€Å"Definitely Male† tagline, Pulsar advertisements never were a thriller. The product qualities made the brand a huge success. The new ad and new tagline gives a remarkable boost to this brand. It is very wise for the brand to own th e highest superlative.Pulsar has owned the â€Å"Fastest† superlative, which means another brand cannot be faster than the fastest. This is a powerful positioning strategy adopted by the brand. Pulsar has become synonymous with Bajaj. It single handedly brought Bajaj from a state where it was thought that it would be sold or it was running for family prestige. Pulsar Mania was supposed to be the answer to MTV hero Honda roadies which had become synonymous plus a huge success between the youth. Target Audience Bajaj targeted the 18-24 with Pulsar but later found that the brand appealed to a much older audience.This helped Bajaj to change its target audience to 21-35 years 4. 2 Discover Pulsar helped Bajaj to establish itself as a serious player in the Indian motorcycle market. Bajaj had failures in establishing its presence in the executive segment where Hero Honda's Splendour rules. Hence Bajaj launched Discover DTSI with Page 8 of 23 8 BAJAJ AUTO LTD November 14, 2009 much f anfare. The brand ambassador was none less than the legendary Jackie Chan. Things were perfect for a bestseller. But had Discover delivered? Still, No.This was partly because Bajaj was still struggling with the positioning of its brand. The same mistake was done with Calibre. Bajaj was trying to sell Discover by its looks. But then the new commercial suggested something else. The new commercial with a Harry Potter look alike was well executed but had no marketing significance. What was being communicated to the customer? Just like the Hoodibaba campaign involving cartoon characters which actually killed the product, Discover campaigns was based on fantasy. Positioning has to be realistic and hould differentiate the product from its competitors. That is the theory and it works also. So, Bajaj decided that the platform at which Discover is going to be placed is going to be sold as both stylish and performance bike. This bike is the perfect choice for the people with average height as people with more six feet of height may face some difficulty in adjusting their knee position on the tank. Otherwise, this bike offers the great comfort and handling due to its well placed seat and handles. It offers a good mileage of 70-80 kmpl. Therefore it is positioned as a fuel efficient bike.Also, Bajaj wanted to make this bike for masses, so it launched Discover in different variants of 100cc, 125cc, and 135cc. Next year Bajaj is also planning to launch the Page 9 of 23 9 BAJAJ AUTO LTD November 14, 2009 bike in 150 cc to cater the needs of the power hungry people who can’t afford Pulsar. So overall Bajaj is trying to position Discover as a bike for each segment of people. 4. 3 Bajaj Auto (3-Wheeler) Talk of passenger vehicle, and first thing that comes to mind is Bajaj Auto. It is very popular throughout India, and people use them in quite frequently as daily means of transport.Bajaj in auto rickshaws, is already the global market leader. In the domestic market of app roximately 6 million motorcycles annually. Bajaj Auto launches eco-friendly auto rickshaw the vehicle incorporates the latest Gasoline Technology – the Gasoline Direct Injection (GDI) engine, to achieve substantially lower emissions than even alternative clean fuels like Liquefied Petroleum Gas (LPG) and Combusted Natural Gas (CNG) vehicles 5. 0 Competitors and the differentiation of each based on positioning 5. 1 Pulsar Key Competitors: †¢ †¢ †¢ †¢ Apache CBZ Hunk Karizma Pulsar is the Flagship brand of Bajaj.It has been the great success story of modern Bajaj from â€Å"Hamara Bajaj â€Å" to â€Å" Distinctly Ahead â€Å" . The basic differentiation strategy, loaded with the first movers’ advantage, was the technological edge it had over others (Using a patented technology). It mixed performance with killer looks, unlike any of its predecessors was targeted to capture the minds of youth which it did with great success. It was the first bike w hich took India towards full auto-ignition and power bikes. Every now and then it comes with something new and innovative and no doubt Bajaj bikes have mass appeal as well.TVS: With its presence in 160 cc and 180 cc market it is the most potent threat to Pulsar, but erratic nature of TVS motors may pull it down in the longer run. Honda / Hero Honda: The real first mover in 150 cc segment, with CBZ has been the traditional rival, has always been there but has never been really able to really challenge pulsars supremacy. It has launched Hunk and Karizma but never lived up Page 10 of 23 10 BAJAJ AUTO LTD November 14, 2009 to the expectations because of its steep price as against the brand of Pulsar that has a presence across all the segments (150, 180, 200, 220) ranging from Rs. 5,000 to Rs. 80,000. 5. 2 Bajaj Auto Commercial Vehicles: Key Competitors: †¢ Mahindra and Mahindra †¢ Piaggio In the three wheeler segment, the classification is broadly in terms of carriage and pass enger vehicles. Since the former does have a very limited capacity to carry goods and is not preferred by many, the three wheeler manufacturers are more into the passenger three wheelers. Bajaj Auto has a range of models for passenger three wheelers namely RE 2S, RE 4S, RE 4S CNG, RE 4S LPG, RE Diesel and RE Diesel Mega while its existing carriage three wheeler is called GC 1000.It has enjoyed monopoly in this market. In this segment it achieved differentiation on basis of trust and reliability from its competitors; moreover it had a huge first movers’ advantage. The basic customers for this product are low end business men. Mahindra ; Mahindra has got the Champion range of three wheelers. There are Champion pick up and Champion delivery vans while the Champion Passenger carrier is mostly seen in the western parts of the country. The Alfa three wheeler carriages of the M;M has a wide and tall cabin, heavy duty gear box, unique designed chassis and hydraulic shock absorbers.Th e Italian auto major Piaggio manufactures Ape 50 in association with Bajaj Auto at Pune with a 150cc engine. This three-wheeler has different body forms and matches the specifications of various countries wherever it is produced. TVS Motor has recently entered the fray with its own model of a three wheeler and with the market recording an impressive 18% CAGR rate over the last fiscal. 5. 3 Discover Key Competitors: †¢ †¢ †¢ †¢ Ambition ( Hero Honda ) Splendor CD Dawn Star City Page 11 of 23 11 BAJAJ AUTO LTD November 14, 2009 The Discovers as of now seems to enjoy a bull run in the market as there is no visible completion from anyone.It beats its competition on both looks as well as power; in fact it doesn’t have any direct completion in 135 cc segment. The target customer for this bike is the middle aged middle class who are looking for a bike with a bit of looks a bit of power, a bit of economy as well as an affordable price. 6. 0 Key marketing communica tions and the evolution of the same since 1995. Bajaj was the undisputed ruler of the Indian 2-wheeler market . It continued its domination in through the 1980 into mid 1990’s. Then the tagline used to be â€Å"HAMARA BAJAJ â€Å".This brand image was employed to instil a patriotic fervour in the minds of the middle classed dominated Indian society. With this campaign they tried to reach the masses, which had dreams and aspirations to become big. â€Å"Hamara Bajaj† †¦. Became a household jingle and Bajaj marched to become the leading two wheeler manufacturer in the absence of any significant completion. During this phase Bajaj had a monopoly over the scooter market with its flagship brand Chetak. But by the beginning of 1990 things started to change; new players were entering the market in JV with the local entities.New and advanced technology was now available. Honda aligned with Kinetic and Hero group of Munjals while Suzuki partnered with TVS. Hamara Bajaj w as facing the brunt without any partners and new technology to harbour them. They were continuously focusing on continuous reduction of production cost, thus overlooking the threat of new entrants consequently their market share kept on declining. Page 12 of 23 12 BAJAJ AUTO LTD November 14, 2009 Declining market Share of Bajaj The biggest problem faced by the Bajaj was that it was losing the scooter market. People were no longer interested in scooters as the market was looded with many new models and variants. Honda was gaining momentum in the Indian market. By 1998 Bajaj was looking right down the barrel. They were facing a tough choice â€Å"To replace a legend is never easy. To replace a legend when the legacy needs a major overhaul is even more difficultâ€Å", but desperate situations call for desperate measures, Bajaj auto decided to go big time into motorcycles and do away with its flagship brand of Chetak. During this passage they launched several products †¢ †¢ †¢ †¢ †¢ Boxer Caliber Wind 115 Saffair Legend Page 13 of 23 13 BAJAJ AUTO LTDNovember 14, 2009 But somehow they all failed to capture the target market. Ever since losing its leadership position, Bajaj Auto Limited (BAL) was trying out new strategies including use of new technology and new marketing communication campaigns. For instance, in the early 2000s it started focusing more on the motorcycle market with new product launches, complemented by new communication campaigns to inject vibrancy into the Bajaj brand. The ad spots launched in late 2001 showed ‘slice of life' situations of â€Å"new age â€Å"India. . Porter’s 5 Forces for Bajaj during 1990’sBy now Bajaj had come a long way from Hamara Baja to its latest message, trying to capture the new India, the young India, the fast paced India, and The ever changing India. With this intention Bajaj made a last effort re-launch itself, repositioning the Hamara Bajaj in the minds of the young v ibrant India. Page 14 of 23 14 BAJAJ AUTO LTD November 14, 2009 But it failed to gel in the market. The Bajaj was dying. Its JV with Kawasaki was falling apart and the killer blow came from Hero Honda CBZ in 1999. First time in its lifetime the market share of Bajaj went below 40%.The Change in the Brand message of Bajaj From Hamara Bajaj they transformed to Inspiring Confidence, thus trying to emphasize on the fact they are such an old name in the market and their name inspires confidence. But unfortunately this did not work for them and within two years they again changed their tagline to Distinctly Ahead. This time around they emphasized on the fact that they had better technology than anybody else in the market. And it worked. For that they went for a complete overhaul. Page 15 of 23 15 BAJAJ AUTO LTD November 14, 2009Bajaj logo : Brand transformation They underwent a complete change in the brand image; they changed their logo, which was done in 2004. The reason behind Bajaj cha nging its logo was that people used to associate Bajaj with its old image of â€Å"Hamara Bajaj† and carrying that image Bajaj was not able to communicate its message that effectively to the youth who is its major target customer now as the market for the scooters is almost over and 80% of the 2-wheeler market is covered by bikes. The new logo flying B as it has been named represents style and technology.It connotes speed and open for denotes transparency. Today Bajaj is known with â€Å"Distinctively Ahead â€Å". The recent ad campaigns for Bajaj are associated with stunts and modern gizmos. The concept of Definitely Male was well accepted by the people and Bajaj came out with some astonishing ads. Though the DTSi technology was new, people accepted it very well. It easily conveyed the message it wanted to. The following picture strips conveys the advertisement: Getting on to his bike, a man gets all set to make a move. As he puts his helmet on, a message appears on the w indshield,While the biker cruises through the city, some army men are out for their jog. Just before they cross a road, a zebra crossing forms ahead them and disappears after them, while the biker waits patiently. Page 16 of 23 16 BAJAJ AUTO LTD November 14, 2009 A young lady talks to her beau on the phone, while an image of his forms before her. She switches the phone off and the image disappears, in time for her to catch a glimpse of the bike. Riding on, he spots a child playing with a remote controlled toy. In the next shot the toy turns out to be a roller coaster, with children inside enjoying the ride.On arriving home, the biker is greeted by a As he takes off his helmet everything turns robotic dog. back to it's usual self. MVO: â€Å"Imagine a world as advanced as the new Pulsar DTSi†¦ After these ads were successful, Bajaj came out with a second ad wherein a man is shown performing various stunts on his DTSi Pulsar. Even this one was an outstanding one. . The Latest Pu lsar Campaign Page 17 of 23 17 BAJAJ AUTO LTD November 14, 2009 DTSi came out to be a good one with proper publicity advertisements and that too without any highly paid brand ambassadors.Unlike its rivals who have highly paid actors or cricket stars as their brand ambassador. 7. 0 The Future Although the avalanche of motorcycles offered Indian consumers a wide variety of models to choose from, it also resulted in increased pressure on the companies to concentrate on cost-cuts, technology enhancements, upgrades and styling. Their margins came under pressure as marketing costs escalated. The companies were forced to reduce prices and offer discounts to survive the competition. Moreover, analysts were skeptical about the segment's ability to maintain the growth rate in the years to come.One of the major assumptions underlying the motorcycles rush was that if the market was considerably large and was growing at a constant pace, there was room for a profitable existence for all brands. I n 2001, there were over 30 motorcycle brands in the market. However, with the top five brands accounting for more than 60% of the market, only 40% of the market was available for all other new brands put together. Despite the launch of more vehicles, the survival prospects of many of the individual brands were deemed to be rather bleak. Page 18 of 23 18 BAJAJ AUTO LTD November 14, 2009 SWOT Analysis for Bajaj AutoFurther, the growth in the motorcycle segment was dependant on continuing favorable market conditions. Analysts claimed that to sustain this growth rate, the segment would have to completely cannibalize the market for scooters and a considerable part of the market for scooterettes and mopeds. Considering the fast growing scooters segment, with high demand from female customers, followed by the moderately growing moped segment and the restructuring in the scooter segment with major national and foreign players reinforcing their presence, it was unlikely that the entire growt h in the two-wheeler sector would be due to motorcycles.Analysts also commented that as the two-wheeler industry had grown steadily for eight years, stages in the product life cycle would apply to the field sooner, rather than later and the decline stage would invariably come some day. There was little differentiation between the brands being launched apart from styling as most companies had introduced their four-stroke vehicles. Focus on High Margin Products: Around 50% of the two-wheeler consumers buy high quality products (products of executive and premium segment motorcycles). Margins on these products are higher. Page 19 of 23 19 BAJAJ AUTO LTDNovember 14, 2009 BAL should adopt a deliberate strategy of focusing on executive and premium segment motorcycles and three-wheelers, and a couple of brands on lower-end of motorcycles (to grab the market share) and scooters segment. High margin products – Pulsar, Discover, Three-wheelers, Avenger. Low margin products – Plat ina, Scooters, Mopeds. Second Hand Market: Second hand market in 2-wheeler is one of the most un-tapped market without any competitor. BAL must try and establish a unit dealing with the sales of Second Hand Vehicle something on the lines of Maruti True value and Mahindra First.Car Market: With the launch of the low budget car it can capitalize this market as there are not many players in this market and they already have the network and the knowhow of the elements of the local market as well as the technology (from its foreign partners). 7. 1 Recommendations: Below are the recommendations: †¢ Company should keep focusing on the fast growing motorcycle segment. †¢ In view of the new threat posed by Honda Motors in the scooter segment, the company needs to review its products line-up and launch new products to cater the changed demand. The company needs to take a look at its ungeared scooter offerings and need to adapt to the latest trends(compete with models like Honda Acti va) †¢ The company needs to tap the export market more efficiently as there is a huge potential to make India as the world's two-wheelers production base. For this, it needs to look for joint ventures abroad. †¢ Look to expand their base outside further. It already has a strong presence in Africa and other South Asian Countries. †¢ It needs to target the young age group more effectively as this group is extremely trend savvy.The advertising should have a fresh look and the product should live up to the Gen-X's expectations †¢ Focus on Easy Credit Lending – In the present economical crisis, Bajaj can utilize its subsidiary, Bajaj insurance in coming up with schemes that will help consumers buy two wheelers on friendly terms. †¢ BAL needs to scale up its service centers both in numbers and in capacity. Keeping in line with its growth target for the next 5 years, its service centers should not only cater to two wheelers but should also be upgraded to cat er to the needs of four wheelers that Bajaj plans to launch.Page 20 of 23 20 BAJAJ AUTO LTD November 14, 2009 8. 0 Graphs 8. 1 Sales data of BAL and Industry Comparison. 8. 2 BAL in International Market Page 21 of 23 21 BAJAJ AUTO LTD November 14, 2009 8. 3 : 3 Year Projection for Commercial unit of BAL 9. 1 BAL projection for Domestic Sales Page 22 of 23 22 BAJAJ AUTO LTD November 14, 2009 9. 0 References. Marketing Management by Philip Kotler & Kevin L Keller www. wikipedia. com www. Bajajauto. com www. howstuffworks. com www. bikeadvice. in BAL Annual Report www. youtube. com Page 23 of 23 23

Barriers to Effective Communication for Nurses Essay

Barriers to Effective Communication Communication is the process of sending and receiving messages between two or more people; this is something that we do all the time. It is important that nurses recognize that communication is the key to good holistic care, as patients need reassurance and information regarding their care. Communication is so much more than just talking to one another. It is how people respond to each other in many different ways (Langs 1983). Some examples of communication are talking, writing, signing, reading and body language, which is suggested, has several elements (Dimbleby and Burton 1992). Communication can be very effective but first it needs to be†¦show more content†¦Hearing loss can be broken down into many different categories. For example, there are two main types of hearing loss, these are pre lingual deafness and post lingual deafness. These can then be broken down into physical, psychosocial and spiritual aspects. For the purpose of this work, I am going to explore the physical aspects of deafness. Many people just assume that the main problem with having a hearing impairment is that it is hard to understand speech and the consequent isolation from the rest of the noise-producing world. However, pre lingual deafness is defined as someone who has been completely deaf from birth so therefore gives rise to expressive problems in both speech and language (Syder 1992). A post lingual deaf person is someone who has lost there hearing suddenly or gradually and the loss can be partial or total (Syder 1992). One fifth of the countries population suffers some sort of hearing loss (Martin and Grover 1986). This covers a wide range of problems from minor difficulties to complete loss. Not recognising a hearing problem could result in patients/clients becoming withdrawn, isolated and excluded from people around them. 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